The Optimalist

How to write DMs they can’t ignore

How to find your people online

Keep the main thing the main thing

Outreach 101

The 1 thing most get wrong with audience building

Transforming the bad times

It's Frankenstein time

Stop dealing in hypotheticals

Gummys + stealing (ethically)

Research tactics for ICP building

The 411 on ICPs

How to build an ideal client persona

Jenny, on the bed

Why you should write to 1 person at a time

I love y'all

Pieces and posts

The 1 thing about writing no one (well hardly anyone) is talking about

How to make content with your unique perspective

Get that POV into your posts

Behind the scenes

The stuff I'm working on right now