The Optimalist
Optimize your life to be ready for anything
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my personal manifesto
Keep the main thing the main thing
Transforming the bad times
Stop dealing in hypotheticals
Research tactics for ICP building
How to build an ideal client persona
Why you should write to 1 person at a time
The 1 thing about writing no one (well hardly anyone) is talking about
Get that POV into your posts
The stuff I'm working on right now