Why Ghostwriting?

I’m a ghostwriter.

But, I invested 12 years of my life into being an engineer.

So why the change?

Well, we have to take a step back and answer another question: “Why marketing?”

It all starts with a college class and 2 books.

When I decided the engineering career wasn’t for me I decided to get my MBA.

One of the classes I took was marketing.

And I loved it.

My favorite class by far in the whole year and a half duration of the program.

• This led me to buying “This is Marketing” by Seth Godin.

• Which reminded me of one of my favorite books I read years ago in high school: “Predictably Irrational” by Dan Ariely.

I forgot how much I loved it, until I started seeing it referenced in my new marketing obsession.

The book is about marketing psychology and why people make irrational decisions consistently.

It blew my mind at the time.

I wish I would have pursued my curiosity back then.

But I chalked it up to a cool idea and went about my pre-laid out career in engineering.

During that marketing class, I realized: “Hey, this stuff is super cool, and I want to know more.”

Then, once I learned more, “Why can’t I make money doing this? I like it way better.”

The answer was easy: there was no reason at all.

This is the direction I was going to go.

Now, this decision wasn’t a split second decision.

More of a slow burn in the back of my mind.

The route looked more like this:

• I started reading on Medium.

• I discovered Tim Denning who was one of the top writers on that platform.

• Through Tim’s writing I started seeing Dakota Robertson, Tim Stoddart, Dan Koe, Amanda Goetz, etc. All these people making money through marketing and writing online.

The deeper it went, the more that slow burn became an inferno.

I was going to be an online writer, and I was going to do it for a living.

And the straw that broke the camel’s back was a Balaji Srinivasan interview on the Tim Ferriss show.

At the time, Balaji had a platform called the 1729 project where he would pay writers to publish articles on their own blogs about topics he would put out every couple of weeks.

I was all in.

And I bought a domain, set up a blog, and wrote a piece on using the Ethereum Name Service (ENS) to set up your own domain on the Ethereum network.

I was off to the races and soon went down a rabbit hole that led me here.

Here’s how it went:

Blog writing → Medium writing → Social media writing → Newsletters → Cold emails → Ghostwriting

Now that I’m on Ghostwriting, it’s the right fit.

I’ve found a niche that I’m good at, I get energy from it, and my clients benefit from my knowledge and work.

Here’s the lesson:

Follow your energy.

• That thing that you can’t quit thinking about?

• The idea that’s been in your head for years?

• An obsession you can’t stop learning about?

That’s the thing to chase.

Don’t wait years like I did.

Because it’ll take a few iterations to find exactly what you want to be doing.

And you can’t find it if you don’t start.

Cheers,

Swanagan

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