Create the spark

Ever look for a spark of inspiration and come up with jack squat?

Bad feeling.

But the hard truth is that you need to stop looking for it, and just create it.

If there’s a gap, fill it. If there’s a missing perspective, offer it.

Sometimes you have to create the stuff you want to see.

Reminds me of the time I was 7.

With a name like Swanagan, my Grandma was having trouble finding me one of those old cards with your name and the meaning.

So she just had it made custom.

She probably paid way too much to get me a card with my name on it so I didn’t feel like the odd man out with my brothers and sister. But she saw something missing and fixed it.

Back to you.

You have to ask yourself: “What’s missing?”

Because there’s definitely something missing.

It’s that gnawing feeling tugging at the back of your mind. What angle do you see that no one else does?

Start there.

That doesn’t mean flooding your feed with posts just for the sake of posting, it means sharing ideas you’d genuinely want to read.

If you can’t get behind your own ideas, why should anyone else?

Experiment, refine, and get as much feedback as you can.

Each iteration you closer to the authentic voice that only you can put into the ether.

There’s only one you.

Get weird.

Create the spark.

Talk soon,

Swanagan