Your social media posting guide

So now you know why you are posting online, what do you post?

This email will give you the alpha.

I came up with a framework called BIG:

• Brand: posts about the stuff that makes you, you. Your beliefs, principles, sources of inspiration, and comparisons.

• Insight: how have applied your knowledge in the world? This includes authority content, how-to, and your take on current events.

• Growth: relevant trending topics and how they relate to your brand and authority area.

When you write posts around these 3 pillars, it creates a BIG impact that turns strangers to fans online.

The BIG Framework is broken down like this:

Growth content is just your take on trending topics and people.

This taps into what people are interested in at any given moment and funnels traffic to your page.

For example: I’m a writer and when ChatGPT’s new model is trending, I could write posts content on how to use that model to create 10 essay outlines without sounding like AI. Or I could do a breakdown of how JK Rowling might use ChatGPT.

People in your niche will have an interest in the growth stuff you’re posting about, so you’re going to get more impressions.

The I in the BIG framework is insight content.

This is content that proves you area an authority in the niche your account is based around.

For instance:

• Content solving potential customer pain points or struggles

• How-to guides

• Case studies

This type of content incentivizes people to follow you because you’re providing the market with actionable information.

The 3rd pillar of the BIG framework is Brand content.

Brand content is when you talk about the things that makes up your world-view and beliefs:

• Your stories

• Your worldviews

• Your opinions on life or industry

• Your learned lessons from mentors

This builds a deep connection with your audience.

And more importantly, if you’re consistent if will build an audience of true fans who love you.

So, get out there and make a BIG impact.

(Sorry that was so cheesy)

Swanagan

P.S., if you want a guide on how to create emails like these, click here.