What I did yesterday

What a day.

As you know, I have been ghostwriting for CEOs and founders the last couple of months.

This has been exclusively written content.

Emails, social media posts, carousels, threads, etc.

But after watching a Greg Isenberg YT video a few weeks ago, I decided to start offering video services.

Short form, long form, talking head, etc.

It seemed like a good avenue to help increase brand visibility, engagement, and trust for my clients on social media.

So, I thought a good place to start would be an in-person podcast with a professional setup. Mics, multi-camera angles, nice backdrop, the whole 9.

Then, I’ll take that raw video, and cut it up into short form video to post for my clients.

And that’s what yesterday was.

A 3 hour drive to a studio where I did two 1.5-hour podcasts back to back during a 4-hour session.

Which went really well!

Both conversations were really great. I prepared a list of questions, but ended up only using half of them.

Here is a partial list for one of my clients:

We finished up at 2, and I had a couple hours to kill before my final interview (a remote).

As it turned out, 1 of my clients was having a corporate picnic and invited me to hang out with them (and ride a 100-year old trolley; their office is right next to a train museum).

After that, I drove 20 minutes to my 3rd client’s office and set up the equipment in front of a bunch of robots (he owns an industrial automation business), and did a 1.5 hour interview.

Packed up, and drove 3 hours home.

In short, it was a very long day.

But it didn’t feel like work.

It was not an energy drain, and I feel like I gathered months of content ideas that I’m excited to start posting!

And it’s a 2-for-1: I get 3 podcast episodes for my yet-to-be-named podcast, and my clients get video for their feeds.

Video content is new for me, but learning a lot.

I will be tagging this kind of work as energy-giving and really fun. The next part of the process is creating a Hormozi-style grandslam offer. Then selling it.

I’ll share what I’m learning as I go, and I’ll let y’all know how this offer turns out.

Talk soon,

Swanagan