What would this look like if it were easier?

How I'm rethinking my strategy

I’m not sure if you remember, but I laid out a whole new creative strategy a few weeks ago.

Anyway, it’s working pretty well.

Structure-wise.

But topic-wise, I am casting too wide of a net.

For instance, here is my current topic page:

So, I asked myself “what would this look like if it were easy?”

And the answer was:

  • A few key topics to write about

  • A visual representation of my new strategy

So, how I’m adjusting going forward.

Fewer topics

Here’s my new topic list:

It’s way more practical and tactical. My 2 favorite words.

Visual strategy board

I’m gonna build this out in Canva. I started one earlier, but it’s not finished. And I never use Figma.

So, it’s back to the drawing board (literally).

I’ll share this with you when it’s complete.

It’ll be sufficiently comprehensive soon.

Answer questions that my avatar (you) needs answers to

One of my favorite ways to generate content these days is by having ChatGPT give me a list of questions that my target avatar has.

Then, I’ll use that list and write or video my answer.

Great way to get out of the creative rut.

Just need to update my prompt to use this new topic list along with my key messages and “optimal” branding.

So, let’s get it.

I’ll see you out there.

Cheers,

Swanagan

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