The ultimate content strategy

Is writing niche content a chore for you?

Are you tired of constantly looking for content ideas? 

Does writing 3 cohesive posts a day drain your energy?

Well, I have a solution for you my friend. 

Write a book.

Yes, that’s right. Writing a book will give a virtually ENDLESS amount of content for X, LinkedIn, or wherever else you hang your posting hat.

Here’s a couple examples from my corner of the creatorsphere. 

I’m writing 2 different books currently.

One is about writing and operating a newsletter, the other is about my life philosophy, Optimalism.

These are also the 2 things I primarily post about. Writing these 2 books have given structure to my long forms, threads, and tweets. 

I don’t have to have a complicated content calendar or a bank of ideas. What I do have are 2 outlines and all my content is created to fill out those outlines. 

For instance, here is a snippet from my newsletter book outline:

Currently, I’m on “Newsletter formats and frequency considerations.” This will be either a thread or a long form on X this week. 

This has been my strategy for the last 2 months. Essentially everything I’ve written online has been feeding into these 2 books. Then that content becomes a flywheel for all of my other content.

It’s very simple. Just pick something you either know a lot about, or want to know a lot about and start writing. 

Try it out for yourself!

Swanagan 

P.S., if you are getting good vibes from these emails, send it to 5 friends and I’ll send you a sick t-shirt.