Stop wasting time, and do this

I have a new obsession…

Conducting micro-experiments.

And it’s addicting.

When you start thinking about each action as an experiment, it becomes much more palatable and easier to start (at least for a procrastinator like me).

Here’s what constitutes a micro-experiment:

• Write down your ideal result, and why you’re experimenting

• Change 1 thing at a time

• Execute on it immediately

• Track the results that you got

• Iterate and change the input if needed

Simple.

The reason I love these so much is because it requires you to move FAST.

You are only changing 1 behavior, action, or tool at a time.

It doesn’t require you to write down a huge list of factor and a design of experiments (DOE for all you science nerds).

Nope, it is painstakingly easy to get started.

All you procrastinators have no excuses.

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Here’s an example…

I’m working on getting my branding dialed in.

But, every time I’ve worked on this in the past, I get paralysis by analysis. There’s just so many resources on brand building out there. And every one does it differently.

So, instead of wholesale changing everything at once, I’m micro-experimenting.

And the first place I started is with my bio. The WHAT part of my brand. What do I do that helps people? What gives my ideal audience a reason to follow me?

I just wrote 2 different versions, and put them in an A/B testing tool, then published.

4 days later, I had a fully conducted experiment in the bag.

Bio A worked better, so I published it.

The next iteration will be a variation on this bio.

Etc…

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So, the path is conduct an experiment, track the data ruthlessly, and move extremely fast to pivot if it doesn’t work.

Then, when something sticks, I'm going all in.

Try it out for yourself!

Find something that’s been on the back-burner, and:

• Write it down

• Execute immediately

• Track the results, and note what worked/what didn’t

• Make changes to amplify the inputs that gave you the results you wanted

• Change one thing at a time

• Repeat

It’s addicting.

Cheers,

Swanagan