Results are in...

You all are awesome!

I really appreciate each reply in the last couple of days.

It’s super helpful to know what to focus on.

Without further ado, here are the results (in order of popularity):

1. Email mastery: everything they don’t tell you about running an email list

2. Optimal personal branding: a comprehensive guide

3. Encyclopedia of offers: a comprehensive guide (with examples)

Here’s the thing…

I’m going to do all 3!

But I’ll start with Email Mastery and move down the list.

I’m gonna shoot for getting it out next week, with some marketing leading up to it.

Here is the initial outline that I’m starting with:

Here's an updated outline that includes a section on which platform to use:

Email Secrets for Creators: Everything They Don’t Tell You About Running an Email List

• Introduction

  • Brief overview of the importance of newsletters for creators.

  • What to expect from this guide.

• Welcome Sequences

  • Importance of Welcome Sequences

  • Components of an Effective Welcome Sequence

    • Subject line

    • Intro message

    • Value proposition

    • Promotion and deliverability message

    • Restating the value add

    • Sign off and P.S.

  • Examples

• Growing a List with Social Media

  • Leveraging Social Media Platforms

    • X (formerly Twitter), LinkedIn, YouTube

  • Effective Social Media Strategies

    • Content types that drive engagement

    • Integrating CTAs in social posts

  • Examples of Successful Social Media Promotions

• Landing Page Design

  • Key Elements of a High-Converting Landing Page

    • Compelling offer and clear headline

    • Minimalist design and clear navigation

    • Use of social proof and testimonials

    • Strong and singular CTA

    • Common Mistakes to Avoid in Landing Page Design

    • Examples of Effective Landing Pages

• Monetization

  • Overview of Newsletter Monetization Strategies

    • Sponsored Content

    • Affiliate Marketing

    • Premium Subscriptions

    • Selling Own Products or Services

  • Partnering with Sponsors

    • Finding the right sponsors

    • Effective outreach and negotiation tactics

• Automation

  • Benefits of Email Automation

  • Key Automated Sequences for Creators

    • Lead magnet delivery

    • Welcome sequence

    • Course sequence

    • Re-engagement sequence

  • Tools and Platforms for Email Automation

• Deliverability

  • Importance of Email Deliverability

  • Best Practices for Improving Deliverability

  • Warm-up techniques for email domains

  • Email authentication protocols (DKIM, SPF, DMARC)

  • Monitoring and Troubleshooting Deliverability Issues

• Which Platform to Use

  • Overview of Popular Newsletter Platforms

    • Brevo, Beehiiv, Substack, ConvertKit

  • Criteria for Choosing the Right Platform

    • User interface, ease of use, pricing, customization options, analytics, integration, customer support

  • Recommendations Based on Different Needs

    • Best for beginners, advanced users, creators, businesses

• Conclusion

  • Recap of key points

  • Encouragement to start or enhance an email list

  • Invitation to connect or ask questions

Let me know if there are any other topics you want to see included.

Super excited to get this going!

Cheers,

Swanagan