Monthly 𝕏 content review

As my homeboy Peter Drucker once intoned, what gets measured gets managed. 

In an effort to be smart and provide more posts that people actually like, I am continuing to do some data analysis on my 𝕏 content, breaking it down, and coming up with a plan to double down on what my followers want to see.

First step: reviewing my posting data weekly.

As you can see, it’s in the calendar.

Whether or not I do it every week is beside the point.

I’m doing it now, that’s the important part. 

But I digress…

Without further ado, here are my top 5 tweets for the past 4 weeks:

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After popping these tweets into ChatGPT and asking for some analysis I found out that is what drove impressions the most: 

Productivity and optimalism: 

The tweets about productivity (whether one is more productive during the day or night) and providing a list of "49 rules for living an optimal life" resonated.

Probably because most of my audience has a desire for self-improvement and efficiency. 

Content that offers tactical advice or insights into personal development seems to always do well.

Relatable experiences and cultural references: 

Pop culture references are always good for being relatable and engaging in a clutch.

The mention of Steve Jobs and the turtleneck, which is iconic to his personal brand, probably attracted attention based on curiosity and familiarity with notable personalities. 

Seems a lot of people have also thought about doing a uniform.

Happiness and self-awareness: 

Addressing common existential thoughts and feelings with the optimalism theme seems to have struck a chord. 

There are strong reactions around emotional well-being.

Joining a Paid Community: 

The tweet about joining Nicholas Verge’s paid community suggests a move towards building or being part of a more engaged community. 

Signaling a sense of belonging or FOMO can be a powerful catalysts that fosters a sense of exclusivity and community.

List Format and Direct Advice: 

The use of lists (as in the "49 rules") and straightforward advice makes information easy to consume and share. 

Content that is easy to read and provides immediate value in a structured format often has higher engagement.

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So, adjusting for these factors, here’s my updated plan:

• Keep up the Optimalism, life improvement posts. 

  • These are what I vibe with writing-wise, and it shows in the impressions. 

• Less newsletter and email posts. 

  • Strangely enough, these are the posts that are the most technical and time-intensive. They also get the least engagement. Point taken.

• I'm going to do more “I” posts and less “You” posts. 

  • Leaning into the relatability factor seems to be working. For me, this will probably look like more talking head videos, gym videos, and short form posts about random stuff I’m interested in.

• Double down on lists. People still like reading lists. 

  • Will be doing more of these.

If you want to do this yourself, here’s the steps:

1. Export your data from 𝕏 analytics. Link here. 

2. Throw that .csv straight into ChatGPT with these prompts:

Have fun!

Swanagan

P.S., if you have any email list acquaintances that would find stuff like this useful, send them this link and I’ll send you a t-shirt: