Learn science from memes

You’ve heard it before: “copywriting is the basis for all marketing.”

And I’m coming to the realization that that is true.

• Social media posts with a CTA

• Website headlines

• Landing pages

• Emails

• Etc

As I work to launch and scale my own marketing side hustle, I am doubling down and learning as much about copywriting as I can. 

I’m currently obsessed. 

Honestly, I wish I would have known this was a career option back in high school. Because, I definitely would have pursued it.

Anyway, one of the most powerful lessons I’ve learned so far is the bell curve theory.

If you aren’t familiar with the theory behind the bell curve, it’s a statistical phenomenon.

Essentially it says that any data sample, if it is large enough, will fit this curve. ANY data. Doesn’t matter what it is.

A common characteristic will make up 68% (34+34) of the data, every time. 

In copywriting, this is particularly powerful.

Because, at the end of the day, the name of the game is to use words that make people take action.

And to do that, you need to understand how psychology works. Once you know the behavioral triggers the majority (68%) of a target group of people (customers) have, you can build your copy around those.

For example, if you are creating messaging for a new product, the data distribution that shows where each adopter of the technology would fall is super useful.

It’s so crazy how many cool phenomena and innovative ideas are at play in copywriting. Like, literally mind blowing.

I’m having a blast learning from the greats in this world. 

Can’t wait to share what I’m learning with y’all!

Cheers,

Swanagan