Jenny, on the bed

Every single time you write, you should be writing to just one person at a time.

Even though on social media or even in emails, it feels like you're talking to a crowd.

It feels this way because you're sending it out and you get something like 60 impressions immediately, or thousands of people at the end of the day end up seeing it.

But you have to remember…

The message is only read by one person at a time.

It’s from you, to one other person.

This is super powerful when you stop to think about it.

Because it helps you target who you're talking to and how you talk to them.

I like to picture talking in front of a theater.

A theater typically holds 500 to 1,000 people.

Just imagine yourself on stage delivering an address to that crowd.

It’s going to feel different than you sitting in front of one person in a room and talking to them face to face.

It’s two different methods of communication.

Most of the time when you're writing tweets or you're writing emails, you don't want the tone to be the same as speaking to a room full of people.

Especially if you're trying to sell stuff.

Because the crowd doesn't collectively buy things together.

You’re selling your thing to one other person.

That’s the way you want your tone and your messaging to come across.

The best way I’ve found to do this, is to get super visual.

I will picture one person in my head, someone that I've actually talked to in real life, had a conversation with.

I know how the conversation flow goes.

Someone that I resonate with.

I have this message that I'm trying to get across to that person, and then I'll write to that.

This really creates more of a connection with the reader.

Even if the reader is not that specific person that you're writing to, it just helps you write less like a robot.

At the end of the day, that is what you're going for in sales, in marketing, or in just a conversational piece that you're writing.

I first learned about this from Steven Bartlett of Diary of a CEO podcast fame.

He calls it writing to “Jenny on the bed.”

He pictures someone, a friend of his named Jenny that's laying on the bed reading one of his tweets on her phone.

And when he writes, he just has that picture in his mind, and it helps him develop the develop the tone and the messaging and helps him just write in general.

Try it out. It’s super powerful.

Talk to you guys soon,

Swanagan