I’m quitting

Sorry for the subject line, I’ve been watching too many YouTube vloggers.

But I am quitting on one of my newsletters. 

Last year in February, I started a weekly manufacturing newsletter.

It was a good idea! I had just got into writing newsletters, had 10 years of experience in the manufacturing world, and had a bunch of ideas for content.

Then, yesterday, a light bulb went off.

I was listening to Parker Worth on an Emma Cheung X space yesterday, and he was talking about an electrician's blog that he started early in his creator journey. It wasn’t gaining traction and he was more passionate about storytelling, so he pulled the plug.

It got me thinking… while I still enjoy writing the manufacturing newsletter, it isn’t something I’m passionate about. 

I get way more energy writing these daily emails. 

And, my side business is starting to take off. I need to free up time and energy to double down on that.

So, I’m killing my darling. 

I always say “Don’t fall for the sunk cost fallacy.”

But honestly, that’s what kept me from quitting a long time ago. That and I don’t identify as a quitter.

At the end of the day, it wasn’t a sunk cost. 

I learned a ton about starting and operating a B2B newsletter. 

I’m proud of the content I put out in the newsletter. There’s some pretty good stuff in there. And I made some great connections. 

It was a great learning experience and really sharpened my focus on what I truly need to be working on.

So, I’m going to hit the 1-year mark and pull the plug.

But it makes me even more excited to focus all in on Ghostletter which is starting to pull in revenue, and writing stuff that I’m excited about, and will be excited about forever.

Alex Hormozi says: “try a bunch of different things until you make your first dollar, then double down on that.”

Aye aye skipper. 

 If you are in a similar situation ask yourself these questions:

• What are my values and does this activity align with my values?

• What are the "boat anchors" in my life? OR What are the things silently holding me back?

• How can I do less, but better?

• Is this activity giving me energy or draining the energy away from the activites that are really moving the needle?

Then adjust accordingly.

Swanagan

P.S., if you are getting good vibes from these emails, send it to 5 friends and I’ll send you a sick t-shirt.