- The Optimalist
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- How to find your people online
As my dad always said, “You gotta keep the main thing the main thing.”
And here’s the main thing of outreach:
You gotta know who you’re reaching out to before how.
This is not exclusive to making connections.
It is a must for paid work as well.
Life is a living hell if you don’t vibe with your client.
But either way, that’s why I spent so much time talking about ICPs last week.
It’s super important to reach out to people that:
Inspire you
Are great to work with
Make you want to build long term goals
Give you energy and get energy from you
This is a long term game.
And like all long-term games, you have to start small.
Follower count
Don’t start with DMing Elong Musk and then get upset when you don’t get a reply.
Engage with accounts two steps ahead of you instead of the top ones.
Start by reaching out to people that are within your follower range.
The steps are usually:
0-200
200-2000
2,000-20,000 followers
Once you get above a certain point, audience-wise, you will gain leverage.
Leverage to reach out to anybody basically and get a good response.
Where to find them
There are 2 main ways to find people without using any fancy software tools:
Look at who the accounts you like are following
Look in the comments under big creator posts
Both are great, but I like #2.
Because if people are replying, that means they are trying to grow and would be up for networking.
This way can be really fun.
Make a list in X Premium of those people and start engaging for a week or two.
Leave thoughtful or funny comments. Just don’t be negative.
Think about it like you are meeting people.
The closer to a real life interaction you can make it, the better.
This will build your path forward.
At the end of the day, aim for quality over quantity; one well-targeted message beats 100 cold emails.
Especially if that message is to someone you like.
Cheers,
Swanagan
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