Feel the butterflies, then get them to fly in formation

I am part of the inaugural cohort of Nick Verge’s 4Creators program.

And it’s pretty awesome.

We (small cohort of 7-8) have 2 calls a week with world class marketers like Ron Lynch, Dakota Robertson, and Cody Richardson.

The call yesterday with Jesse Elder was particularly great though.

He is a "multi-millionaire coach and action philosopher" that has a ton of disparate accomplishments in a bunch of different fields.

Here’s what I learned from Jesse yesterday about sharing your beliefs online:

We are all looking for the same thing in life:

Significance.

Some people call this status or clout. It’s the same thing.

When say we want health, wealth, a better career, a new car, etc., this all can be traced back to significance.

So, in your online journey as you…

• Write

• Sell

• Create, etc

…the more significance you bring, the more money you will make.

WHAT you are selling is status, WHERE you are selling from makes all the difference.

And SAFETY is where you are selling from.

It's the foundation.

The better you get at radiating and exuding safety and status, the more people will flock to you.

How people perceive you:

• Safety = your power to protect

• Status = your power to create and destroy

And you are already exuding both of these whether you’re intentional about it or not.

You’re already on a sliding scale in their minds with both of those values.

If you want to curate this, you need to position yourself so that people trust your character (safety) and your ability to affect their competence (status).

How do you create this positioning?

Sharing your beliefs.

Yes, you have to work on your writing skills. This is table stakes: you need the skill and the ability to make people stop and say "what the fuck did I just read?"

But you also need to share your beliefs.

This will create a polarizing gravity around your content.

Some people will be repelled but right people will be attracted.

So, how do you do this?

Jesse recommends the 3 message strategy for establishing a safe feeling with your audience (built around the Character pillar):

3 message strategy

Character (building trust in your character)

• Stories (tell stories to eliminate confusion)

• Philosophy (what do you believe?, what are your principles?)

• Lifestyle (what do you do: show cleanliness, orderliness, or something that you are good at. Talk about the stuff you are passionate about)

In the case of chaos, how do you show up? Tell stories about these situations.

Frame yourself as the safe option. A provider, a protector, not just a contributor.

This will draw people to you.

But you also want to draw the RIGHT people to you. To do this you want people to feel safe, but not comfortable.

So, half of all content should convey peacefulness, kindness, love, calm, and the other half is promoting your competence (situations where you took the leap out of the comfort zone to start your own business, start writing online, etc).

This will feel weird at first. Scary even.

You’re putting yourself out there. All your polarizing beliefs will be in full display.

But that’s good. Lean into it.

When I’m doing something new like this I like to visualize the Ron Gilbert butterfly analogy:

Feel the butterflies, and then get them to fly in formation.

You have got this.

You’ll feel the vulnerability, but you have the power to create your own reality at the end of the day.

Because if you don’t stand for something you’ll fall for anything (Aaron Tippin-reference).

Talk soon,

Swanagan