Expert marketing advice for your next giveaway

It's way too long. I'd be very surprised if people go through it all. It's massively helpful but it covers a lot - and I think you could easily split this into more than one giveaway.

1. The value prop of newsletters in chapter 1 - I would say this isn't needed. It's all stuff you should be posting about to get people to buy into your credibility - you don't need to have them in the guide because if people are reading this, they just wanna know the "how" to do it, not the "why" to do it - they should already know that. This goes for anywhere else you've talked about the "why".

2. In my opinion, everything from "Defining your target audience" to what's in Chapter 9 - I think you could expand each section into giveaways. The value in this book is crazy and because it's so good, you want people to actually read it - otherwise they'll download this, might read a few bits and then forget about it - and you've just shot your shot with almost everything you have.

3. I actually think you've done all the hard work to create a paid product like a course that's evergreen and you can keep updating (a bit like Kieran Drew's 'High Impact Writing' course). You've got all the parts, you just need to be smart about marketing them. And this could potentially just sit in the background and keep money rolling in month on month.

4. My advice for what it's worth? I'd make a plan for giveaways or at least ask your audience what they need help with - give them 3 options, people like choice rather than being left to think. I set up a Google survey a week or two ago and got 31 responses (and that was without massively promoting it) but it's given me insight into what people would like help with.

5. Then based on feedback, focus on fixing one problem - test the section you've written in your eBook in posts and see how people react to them, if they offer any additional advice/feedback, useful comments, etc - then tweak.

6. Create an awesome giveaway, market it, get testimonials, etc

7. Then keep doing this with sections whilst in the background creating a course based on those sections.

8. You've also got so much in this book, that you could take bits out and give them away as bonuses (eg the writing tips, the monetisation section or platform tools) which could potentially be used to incentivise people to pay you money for something.

9. The last thing I'd say is just to try and include examples of your own experience if you can and/or why you're credible (eg what you've done, background, experience, etc). The book doesn't really feel "personal" - it's got shitloads of value but someone might say "why should I listen to you, over some guy who's made 6-figs from newsletters". That obvs needs to come before they get this in the marketing but if you also interweave it into your book/giveaways/course, it'll enhance your credibility and your brand.

1. Consider updating your website to show possible deliverables or different full stack social media packages for local businesses. Rather than strictly selling on the phone, you want a place where people can look at what’s included. People don’t buy because of what a sales person tells them is included. They buy because the sales person can fix their problem. 

2. Identify the actual problems of small business owners besides not being online. This isn’t a problem for everyone. What is the $10m company missing out on for not being online? Revenue? What if they don’t want to scale? Then you need to find tangible benefits such as easier workflow or reducing friction in the business. Show them WHY being online reduces this friction. 

3. Consider brushing up on copywriting skills yourself while documenting this process online through your profile. 

4. Create education content for X around this. Use “lists” style formatting and nail the hooks. You have but haven’t done 2HW, prioritize going through this even at the detriment of sales/landing clients. 

5. Create a free give away regarding copywriting basics (dont copy 2hw) 

6. Use this to get followers/email subs.

7. You updated your bio already, I like. As you progress with the above steps, think of how you can spin your bio to benefit the reader. 

8. Take the most valuable piece of your copywriting book and turn it into a small outline to host a group coaching call via zoom. 

9. Use copywriting and a 3 week content cycle to get people interested. 

10. Host the zoom, collect feedback and testimonials if possible. 

11. Use it to improve

12. Create a case study out of this and use it as a give away to get followers/subs

13. Repeat steps 8-12 for each module/section of your ebook. Start selling these