My email list growth strategy

Good morning!

I’ve talked about my content writing strategy before.

But in a nutshell, here it is again:

• Write daily emails + books

• Use content from both to write 3x posts per day on X

• Under well performing posts funnel to email signup, 1x per day

At the end of the day, social media is just a tool to grow this list. 

But, growing on social media is a prerequisite if I’m going to funnel from there.

Therefore: social media growth + email list funneling = email list growth

(I know this is obvious, but I’m being thorough)

So, with that in mind here is my plan for growing this email list.

There will be a total of 5 funnels:

1. 𝕏

2. LinkedIn

3. Giveaways

4. Books

5. Courses

Twitter/𝕏 is my main focus. I know growth is slow, but the density of like minded people I vibe with on there is unparalleled. 

Will continue to post 3x/day here with email funnels.

LinkedIn is a secondary focus for me, even though I have a much bigger following here, than I do on 𝕏. I’m going to start repurposing well-performing content here from 𝕏. 

I’ve never promoted my email list on this platform, so it’ll be interesting to see how many sign-ups it drives. Posting frequency = 3x/week, with 1 email funnel per week.

Giveaways will be a new focus. I have ideas for about 5 new ebooks that I will strategically market. 

Each will have its own landing page on my website and be email gated. The primary top of funnel will be 𝕏. Will shoot for a giveaway every 2 weeks.

Quiz. I built the “Which newsletter should you start?” quiz about 3-4 months ago as a lead magnet and it has performed marginally well. 

I’m still going to use it, but work on the landing page and start running paid ads to it on 𝕏.

Referrals. I have the t-shirt referral program running, which hasn’t really worked so far. 

Will keep it around, but I may start offering 1-on-1 calls as a referral bonus.

Books

I’m currently working on 2 books. The first one is a comprehensive build-grow-monetize-a-newsletter from scratch guide.

It’s in the final stages. Will hopefully be completed in the next couple of weeks.

There will be a few offers leading up to the release which will all be driven by email sign-ups.

Courses

I have a lot of ideas for courses. But, I’m starting with a course that is based on the newsletter book.

Super excited about it. 

Once the book is finished I’m going to start recording the course material.

The marketing for the course and book will be run in tandem. Everything will be email gated.

And, that’s it!

This planning phase has given me a lot of energy and I’m excited to start getting this work in front of the world. 

Have a good Wednesday, y’all!

Swanagan