A breakdown of my latest landing page

Happy Saturday!

I’ve had a really good weekend so far:

• Slept in after a late night of playing music at a yacht club

• Spent the day at the waterpark with the kids

• And, finished up my digital product giveaway!

And, I finished up my digital product giveaway!

But, even though the doc itself is complete, the work isn’t over.

That’s right, the landing page needs to be created.

I’ve been working on it this evening, and thought I would share the process with y’all!

Let’s jump in.

The Framework

My favorite copywriting framework is PPPP.

Promise, Picture, Proof, Push.

For the Promise, I am promising a guide that creators can use to build an audience that they can keep, and a way to build wealth.

I’m also pushing here too, by adding a CTA (email capture that sends them to the Google doc).

In fact, I am putting a CTA in every section.

For the Picture, I’m using another framework (framework inception): PAS, or Pain, Agitate, Solution.

So, the pain that I’m agitating in this section is the amount of ambiguity around what you have to do when starting an email list.

Stuff like setting up a welcome sequence, recommended automations, and deliverability tips.

All stuff that you hear you should do, but no one ever tells you how.

Well, fear not, I provide the solution. My guide.

Here’s a snippet:

Then, we move into Proof.

Here I’m just putting some testimonials from people that I’ve either helped from an email perspective, or feedback from current subscribers.

And that’s it!

Nothing too complicated.

Once you have a framework, it makes it easy to get started.

Hope y’all have a great weekend!

Your friend.

Swanagan

P.S., I have something for you, dear reader!

That’s right, the guide!

As a thank you for being on this list, I’m giving y’all first access.

I would love some feedback if you get a chance to look through it.

And I hope it’s helpful.

Without further ado: