My best performing content + breakdown

If you are new around here (welcome!) I do a weekly review of all my content on 𝕏.

Without further ado, here are the top 5 posts from the past week based on total engagement (likes + comments + impressions):

As I did last week, these are sorted by total engagement which is likes and comments.

These got a little less reach than the ones with just impressions, but I feel this hones in on the types of posts that a community could be built around.

The first thing I notice is that all of these are short form. And they are all in a ~5 day period, grouped together.

Interesting. Might need to look into what else I was doing in that time period.

So why did they work?

1. This one’s inspirational with clear action items. Also, it’s a list which normally do pretty well.

2. Funny and self deprecating. Probably did well because it’s relatable. Also, I may need to invest in a handshaking course.

3. Another relatable tweet, I feel like a lot of people also share this realization.

4. Harkens to Dune which is popular right now.

5. Simple but profound.

And that’s it!

I’m thinking that I spend too much time on long forms and threads, haha.

Do you like these reviews? Let me know.

Cheers,

Swanagan