The best DM strategy

If you are on this list, like me, you probably get a ton of these:

Gross.

Let’s break down why this doesn’t work.

1. He doesn’t follow me. Not a huge deal. But, if you trying to start a relationship online, following really puts your money where your mouth is.

2. In the “Yo what’s good?” there is no mention of my name. Pretty obvious it’s copy and pasted.

3. He just jumps right into the “did you ever made like 5-10k online?” schtick, which ideally starts me down the funnel of “hey this guy has made this kind of money, maybe he can help me do it.” No big deal, but if you are selling me something, just get to it.

Look, I respect people with hustle and I honestly hate the trend of calling these guys out in public.

But if you are trying to build a following and community on social media, this ain’t it.

This is a poor attempt at sales.

So, if you are trying to build a brand, connect with people on a similar wavelength, and have fun, there’s a better way of DMing.

Here’s my method:

Find the people you like.

On social media, there are a ton of great accounts that have 100s of thousands of followers.

And you probably comment on their posts.

Next time you do, find another comment that you vibe with.

Go to their profile and follow them.

Reach out in a meaningful way

Odds are, they have a post that you will also vibe with.

Copy the share link to the post you like, and DM it to them along with a 2-3 sentences about why you liked it and the reason you followed.

Something short like: “Hey, XXXX! I really vibed with this post [post here]. I went through this exact situation and meditation was a life saver for me too. Can’t wait to see more of your content. It rocks! Cheers, Swanagan.”

Don’t try to sell them something

I’ve had people reach out to me this way, which felt super authentic. Only to get on a call with them and have them hard sell me right off the bat.

Such a turn off.

If you can provide something they need, it’ll come up organically throughout the relationship.

And sometimes you won’t even charge for it.

Be altruistic

Lastly, they may not follow you back, and that’s ok!

At the end of the day, you followed them because you liked their stuff, not because you need a follow back.

If they do, that’s just icing on the cake.

Just don’t expect it. You aren’t entitled to it.

At the end of the day, just be a human being that pushes positive energy into the world, and doesn’t take it away with bad ulterior motives or neediness.

What’s your method?

Swanagan