Advice from Michael Scott's boss

The hard thing about hard things

"The most difficult CEO skill to master is the ability to manage your own psychology."

Ben Horowitz

I’ve always believed I was a hard worker.

It was ingrained in my psyche from a very young age.

See, my family prided itself with hard work. Dad and grandpa preached it (literally) from a pulpit every week, and lived it every day working construction.

Case in point: I remember seeing the steam come off my dad’s back in the early, 6AM morning while shingling a roof, all the while straining to throw shingles at a rate that could keep with his air-nailing pace. And doing this for hours.

Just a machine.

That was my benchmark for the first 23 years of my life.

But recently, I’ve gotten lazy.

Not exactly sure how it happened, but I’ve been shying away from the hard work.

And it’s creating a pulling sensation inside of me. A gap that needs to be closed.

I know what I need to do, but I’m not doing it.

  • I know I need to post way more times a day

  • I know I need to do outreach 100x a day

  • I know I need to firm up my offer

On and on.

The problem is that there are so many excuses NOT to do those things. And there are always a million reasons not to do something (to quote Jan from Season 1 of The Office):

  • The family is sick.

  • I’m working a full-time 9-5.

  • Relationship struggles are draining my energy.

But that is wrong.

The main reason is that this stuff is tough. And will take hard work.

I’m going to have to buckle down and the do the hard stuff for a while.

Make my belief match reality.

So, that is what I’m currently working on: putting the systems in place that’ll help me create and maintain momentum.

I’ll be sharing more about what those systems are this week.

Looking forward to talking to y’all soon!

Swanagan