2024 planning guide

As promised, here is my plan for 2024.

I’ll save my 2023 review for Monday. I was going to combine them today, but I think that’s too much for 1 email.

As I explained in the email yesterday, I use a combination of Codie Sanchez’s BRIMMM system paired with Sahil Bloom’s annual planning process. 

Here are my 2024 goals for each of the categories. Let’s go!

Body

What do I want?

(1) I will get a 6-pack this year.

(2) Run a half-marathon in 1 hour and 45 minutes

(3) Stay in the 1,000 lb club

What don't I want? (Anti-goals)

• I don't want to get injured trying to lift or run too much.

• I don't want to mess my metabolism up cutting my calories.

How will I get there? (Daily systems)

• Track all food and drink intake and stick to the caloric intake and protein numbers.

• Do a 36-hour fast 1x/week and track with the Zero app.

• Go to the gym 5x/week, focusing on progressive overload weight training. Track with Fitbod.

• Run 3x/week.

• Use the sauna 2x/week.

• Do a cold plunge 2x/month.

Relationships

What do I want?

(1) Be an amazing dad to Zooey, Eli, and Cohen. Be available and present.

(2) Be an amazing husband to Tai.

(3) Build relationships with high performers based on mutual respect.

What don't I want? (Anti-goals)

• I don't want to be disingenuous or self-serving in any relationship.

• Engage in take-only relationships. Sever these relationships with energy vampires.

How will I get there? (Daily systems)

• Make time on the calendar to be "super dad" and "super husband" where my phone is off and I am not online.

• Read more books about fatherhood.

• Do more outreach on social media and IRL to people I admire.

Impact

What do I want?

(1) Grow my personal email list to 1,000 subs.

(2) Grow Twitter following to 10,000.

(3) Start a YouTube channel.

(4) Finish newsletter book

(5) Start principles book

What don't I want? (Anti-goals)

• I don't want any of my content to come across as click-bait. Each piece of content should be useful and valuable to my audience.

How will I get there? (Daily systems)

(1) 30 minutes of focused reading

(2) 60 minutes of focused writing every day (minus Sunday). 

• 1 email a day. 

• Work on books

(3) 30 minutes of social media posting

• 3 X threads/long forms a week

• 3 posts a day

• 1 YouTube video a week

Mind

What do I want?

(1) Become a clearer, more focused thinker that relies on mental models to make decisions and convey information.

• This will translate to better writing and speaking

(2) Focus on activities that utilize my superpowers and give me energy.

What don't I want? (Anti-goals)

• To do activities that take my energy away.

• To engage in mental masturbation.

How will I get there? (Daily systems)

• Meditate with the Calm app 6x/week.

• Write daily in the morning for 30 minutes immediately upon waking up.

• Journal for 10 minutes every night.

• Keep track of mental models that I use and want to use with my second brain.

Money

What do I want?

(1) Build my side income stream to $20k/month

What don't I want? (Anti-goals)

• I don't want to get distracted by other projects. No shiny object syndrome.

How will I get there? (Daily systems)

• Be intentional about outreach. Do 10 units of outreach a day (calls, DMs, emails, etc)

• Work 20 hours a week on agency projects.

Mastery

What do I want?

(1) Master sales.

(2) Master marketing and communication.

What don't I want? (Anti-goals)

• To be a spammy seller.

• To market solutions I don't believe in or wouldn't use myself.

How will I get there? (Daily systems)

• Write every day.

• Do outreach every day.

And that’s it! 

On Monday I’ll walk through my 2023 review. 

See you then!

Swanagan