2 pieces of advice

I paid $50 for a zoom call last week with Clifton Sellers, aka Legacy Builder.

Why?

Well, even though it’s not something I talk about on social media, I have been ghostwriting on LI for a couple different CEO clients.

It’s something I basically fell forward into.

The first client was a marketing client, and was interested in using his personal LI profile to get leads for his business.

Then, after a month, he referred me to another CEO in his network.

So, this is what I do now, haha.

But now that I am taking it seriously, I’m all in.

And “all in” means learning from people that are world class.

Therefore, $50 zoom call.

In my experience, these calls are usually 80% high level information that I already knew. But, there are nuggets that make it all worth it.

These nuggets can be a question that you ask, a question someone else asks, or even who shows up for the call.

In this case, there were about 3-4 cool pieces of info.

One of them came from the question I asked:

"How do you stay on top of viral trends so that you can leverage with your clients?"

Clifton’s answer:

"You shouldn't worry about viral content for your clients. You want to build a library of content that is tailored for their specific audience and builds trust."

Wise words.

While I haven’t cracked the virality nut just yet, I do want to figure it out without straight copying posts.

For reference, this is the closest I’ve got:

But Clifton’s advice makes a lot of sense to me. Basically because it’s been my strategy since last June when I started writing online; write about stuff I like and find useful to attract and build an audience of like minded people.

And it’s working.

How can I tell?

Because YOU.

You’re reading this email.

Just because I started writing online a year ago.

Wild.

Anyway, I thought about this again yesterday while I was procrastinating on work by watching a Brandon Sanderson video.

He was talking about world building, and specifically, capturing and holding attention.

Paraphrasing, but it was something like this: "Kicking down doors and st@bbing the bad guys in the eye gets old after a while. Build a world that, when the kicking and st@bbing gets boring, people will want to engage with the other stuff you built out."

These two ideas pair really well.

As creators, we should create obsessively.

That way, when someone discovers you (maybe through sensationalized viral hooks or posts), there is a whole other rabbit hole to go down.

My favorite creators take their followers into a new world.

A world of endless content:

• short form videos

• long form writing

• podcasts

• spaces

They create a rabbit hole people want to go down because it’s so good.

This is my goal.

And I’m just getting started.

Let’s go!

Swanagan

P.S., if you want my email guide for creators, you can find it here: https://optimal-email.swanagan.xyz